File Name: hall high and low context cultures .zip
Here is another concept that will help you pull together a lot of the material you have read so far about culture. It is called "high context" and "low context" and was created by the same anthropologist who developed the concepts of polychronic and monochronic time. They complement each other and provide a broad framework for looking at culture.
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High-context and low-context cultures
Metrics details. The International Committee of the Red Cross ICRC attempts constantly to motivate its audience through social media to adopt humanitarian attitudes and behaviors. Owing to its multicultural audience, the results of this communicative attempt varies from region to region. In this context, in order to optimize the humanitarian communication outcome, it is of high importance to investigate the mediating role of culture. Since messages targeted at diverse audiences across the globe would have dissimilar impacts and are perceived differently, the international organizations are to adapt their messages to various cultural contexts rather than standardizing them Hornikx and O'Keefe : 41; La Ferle et al. Considered as one of the biggest sellers of humanitarian notions Slim : 12 , the International Committee of the Red Cross ICRC deals also with various beneficiaries and needs to take into account the cultural elements in the daily communication with its multicultural audience. That is, people from a low-context culture LCC are expected to have more difficulties in comprehending complex messages in comparison to those from a high-context culture HCC Hornikx and Le Pair : 1.
How people communicate with one another varies wildly from culture to culture. In our fully globalized times, it is more important than ever to understand these differences and where they come from. In , Hall proposed that cultures can be divided into two categories—high context and low context. The concept has been a popular frame of reference since its introduction 40 years ago, and is used as a training tool to this day. The differentiation between high and low context cultures is meant to highlight differences in verbal and nonverbal communication. High-context cultures will use communication that focuses on underlying context, meaning, and tone in the message, and not just the words themselves. In the most extreme cases, leaving any sort of wiggle room for interpretation can be disastrous.
The study of cross-cultural analysis incorporates the fields of anthropology, sociology, psychology, and communication. Within cross-cultural analysis, two names dominate our understanding of culture—Geert Hofstede and Edward T. Although new ideas are continually presented, Hofstede remains the leading thinker on how we see cultures. This section will review both the thinkers and the main components of how they define culture and the impact on communications and business. At first glance, it may seem irrelevant to daily business management to learn about these approaches.
In anthropology , high-context culture and low-context culture are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. The continuum pictures how people communicate with others through their range of communication abilities: utilizing gestures , relations, body language , verbal messages, or non-verbal messages. However, the concept may also apply to corporations , professions and other cultural groups , as well as to settings such as online and offline communication. These concepts were first introduced by the anthropologist Edward T. Hall in his book The Silent Language. Cultures and communication in which the context of the message is of great importance to structuring actions are referred to as high context. High-context defines cultures that are usually relational and collectivist, and which most highlight interpersonal relationships.
Language and communication, especially high- versus low-context context culture (Hall, ), additional information beyond a written.
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High Context vs. Low Context Culture Characteristics
The general terms "high context" and "low context" popularized by Edward Hall are used to describe broad-brush cultural differences between societies. High context refers to societies or groups where people have close connections over a long period of time. Many aspects of cultural behavior are not made explicit because most members know what to do and what to think from years of interaction with each other. Your family is probably an example of a high context environment. Low context refers to societies where people tend to have many connections but of shorter duration or for some specific reason. In these societies, cultural behavior and beliefs may need to be spelled out explicitly so that those coming into the cultural environment know how to behave.
In anthropology , high-context culture and low-context culture are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. The continuum pictures how people communicate with others through their range of communication abilities: utilizing gestures , relations, body language , verbal messages, or non-verbal messages. However, the concept may also apply to corporations , professions and other cultural groups , as well as to settings such as online and offline communication.
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